It just depends on why you’re doing it in the first place. Fun? Traffic? Money? Networking? Fame? List building? Whichever goals you decide on will likely shape what kind of content you create, who you create it for, how often you publish new content and how often you try to monetize your content. It’s definitely been a worthwhile pursuit for me – but for the first few years, it certainly felt questionable. It takes a LONG time of writing and publishing good stuff before the world starts to take notice.
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